A concept introduced by Philippe Marion in “Tintin façon Spielberg: Une nouvelle manière de penser le cinéma?” presented at the conference “The Impact of Technological Innovations on the Theory and Historiography of Cinema,” Cinémathèque québécoise, Montreal, November 2011. Forthcoming in Nicolas Dulac and André Gaudreault, ed., Du Média au postmédia: Continuités, ruptures [From media to post-media: Continuities and ruptures].